"MEDIA

MISSIONARIES"

CAMPAIGN /  BRAND IDENTITY + VIDEO PRODUCTION & WRITING

OUR MISSION

FOR MEDIA

MISSIONARIES.

The task was to produce a brand identity for Crossroads' campaign titled "Media Missionaries". The campaign focuses on Crossroads® as an organization and how they are using media to spread the love of Jesus Christ throughout the world, hence "missionaries". The idea behind the final logo iteration was the three core things that are deemed imperative to what being a Media Missionary is: media equipment (camera icon), your heart to serve (heart icon), and the Gospel (cross icon).

FINAL LOGO

MISSION

ACCOMPLISHED.

The in-house team at E210 wrote a spoken word piece; creatively unpacking the organization's definition (and then painting a picture) of "media" and "missionaries". The production for this campaign film was planned and executed smoothly, with majority of the principal photography happening in the streets of Toronto, Canada. The final film piece is a genuine, raw, gritty, emotional, uplifting, unfeigned masterpiece. The video portrays what's wrong with media, how we can use it to be "missionaries" – resulting in a marriage towards the end of the piece that will bring viewers through a cathartic experience.