YES TV 2017
TV CHANNEL / BRANDING + COMPREHENSIVE INTEGRATED MARKETING
More colors. More vibrancies. More TV shows. More life. More energy.
In 2014, YES TV was the result of a major brand overhaul that caught the eyes of Canada. It was electric. It was snappy. It was relevant. And oh was it green. But like any brand, continual growth is part of YES TV.
The result — is the freshest YES TV visual language yet.
NEW VISUAL LANGUAGE
YES TV has always been about positivity. Having a wholesome, optimistic outlook on life. Always looking forward to what's real, what's good, and what's real good. Aiming for the best. An advocate for TV programming that is uplifting, harmless, yet daring. Moreover, it also speaks for the tenacity and vigor of YES TV as a company, as a brand: that it will always grow and get better, and it hasn't even scratched the surface. The best is truly yes to come.
Going bold! YES TV’s refreshed visual language revolves around the slant of the Y in the YES TV logo, yet includes other bold vibrancies, planes, transitions, and more – all these elements are glued together by the new typeface. Though very derivative of the previous type, it has a more even and geometric aesthetic that became imperative in counter-balancing the very slant oriented, funky, and colorful refreshed look of the brand.