FILM FESTIVAL / IDENTITY REBRAND + VIDEO PRODUCTION
The goal was to reinvent the brand identity of Canadian International Faith & Family Film Festival (CIFF). Showcasing films that center around the themes of faith and wholesomeness, the rebrand should be an image bearer of its content: a film festival that carries God-centric films should have a brand that soars high to the heavens.
The 'golden' gradient from the old logo was carried over to the new brand, as the brand centers around the "kingdom content" that the festival screens every year. It exudes high standard, luxury, and a caliber that is of the heavenly realm. Moreover, the new cleaner iteration of logo's icon simplifies the laurel leaves used in the older version, making the new brand identity pristine, ultimately, relevant.
ICON + WORDMARK
ON DARKER BACKGROUNDS