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YES TV CANADA

400 new name ideas. 3 TV stations. 1 awesome challenge.

TV CHANNEL / BRANDING + COMPREHENSIVE INTEGRATED MARKETING

when canada says yes, nobody can say no.

In Fall 2014, CTS TV (Crossroads Television Station) had a brand overhaul: from its blue colours and traditional visual language, it transformed to a channel that is fresh, engaging, electric, smart, cheeky, and awesome. Partnered with a new line-up of programming, the rebrand was something you can never say no to.

YES TV STATION ID/BUMPER motion graphic, FALL 2015

And it worked. Check out the results here.

"real, good, and real good", FALL 2014

This 30-second spot showcasing YES TV's Fall 2014 lineup focuses on three things YES TV boldly offers: entertainment that is good (family oriented and values programming), shows that are real (reality TV shows), and what YES TV generally and truly is: real good.

SAY YES TO GOOD, CAPTIVATING ADS.

The challenge was the same from the start: create something fresh that no one can say no to, with a little twist this time around: marry the new distinct branding of YES TV to shows that have their own pre-existing familiar identity. 

SNAP. CLAP. CLICK. SLIDE. HIDE.

Those five words make up the electric visual language of YES TV's motion graphic library.

promos & tv spots

YES TV's line of promos boast clever editing, cheeky taglines, and awesome audio-visual choreography,

"NEW YEAR, NEW YES", WINTER 2015

"BIGGER IS BETTER", FALL 2015

AMERICAN IDOL XIV

"NEW season, NEW home"

HOT BENCH & JUDGE JUDY FUSION PROMO

"SPREAD THE NEWS!"

WHEEL + JEOPARDY + AFV FUSION PROMO

"LAUGH LOUDER"

X FACTOR UK Series 11

"SAM SMITH + ONE DIRECTION"

RESULTS

Following the rebrand, YES TV now reaches over 3.5 million Canadians weekly, indexing 104% to last year (YES TV) and 182% to the prior year (CTS TV).

COMMERCIAL BLOCK

AVG WKLY REACH

CTS TV FISCAL 2014

WEEK 1-17

MINISTRY BLOCK

AVG WKLY REACH

OVERALL

AVG WKLY REACH

(UNDUPLICATED)

YES TV FISCAL 2015

WEEK 1-17

YES TV FISCAL 2016

WEEK 1-17

SOURCE: Numeris. Persons 2+. Total Canada. YES TV (Toronto, Calgary, Edmonton Combined) Average Weekly Reach. Mon-Sun 2am-2am. 30/08/2015-27/12/2015 (Fiscal 2016 17 wks) 01/09/2014- 28/12/2014 (Fiscal 2015 17 wks) vs 26/08/2013-22/12/2013. (Fiscal 2014 17 wks)