when canada says yes, nobody can say no.
In Fall 2014, CTS TV (Crossroads Television Station) had a brand overhaul: from its blue colours and traditional visual language, it transformed to a channel that is fresh, engaging, electric, smart, cheeky, and awesome. Partnered with a new line-up of programming, the rebrand was something you can never say no to.
YES TV STATION ID/BUMPER motion graphic, FALL 2015
And it worked. Check out the results here.
"real, good, and real good", FALL 2014
This 30-second spot showcasing YES TV's Fall 2014 lineup focuses on three things YES TV boldly offers: entertainment that is good (family oriented and values programming), shows that are real (reality TV shows), and what YES TV generally and truly is: real good.